About American First Financial, Inc. (OTC: AFRS)
American First Financial, Inc. AFF is a Florida corporation originally formed in March, to serve as a specialty mortgage origination firm dealing in the wholesale mortgage lending business. Wholesale lending is the taking of retail mortgage loan originations from mortgage brokers and getting them closed and funded for them, as opposed to dealing directly with the retail customer. Beginning in July , we limited our activities to taking loan submissions from independent mortgage brokers and review them it only to validate that they were loans that our funding sources would consider. If it met the criteria for funding, it was sent on to them for underwriting and funding. From that point on, our funding source dealt directly with the originating broker. Once the loan was funded, our funding source would pay us a pre determined referral fee. Beginning January , , we our focus turned simply to mortgage consulting operations: We negotiated with independent retail mortgage brokers to help them package and present non conforming and sub prime loans to willing lenders. Our operations, up until March of , have concentrated primarily on mortgage consulting operations and to a lesser extent, on funding non conforming and sub prime loans under the Net Branch Agreement with Global. Beginning in mid we began moving away from the real estate financing business and began focusing on providing corporate financing, making private equity investments and developing joint ventures with new emerging as well as established companies, as stable or low risk opportunities were presented to us. We initially pursued companies in the areas of IT Solutions, Payment Services, and credit card program, as well as a consulting agency that offered a wide range of financial and management services to both domestic and international based startup and emerging growth companies, However, we were unable to generate any significant business or revenue with this model. In late we licensed our name American First Financial to a California equipment leasing firm who intended to expand their equipment leasing business to include Home Solar Panel equipment being sold to the public, and further narrowed our real estate financing to simply consulting for those mortgage lending firms capable of direct underwriting and funding, and began reaching out to grow the company other areas of financing, primarily through the develop of business financing providing corporate and equipment financing, and private equity investments and business loans to qualified companies in the U.S. and abroad. We currently offer consulting services to businesses looking for help in structuring land acquisition and development transactions, business acquisitions and expansion, business partner Buy Out transactions and those seeking general corporate financing. Recently we were directly involved in consulting on and the placement of financing for several renewable energy.
- Michael Rau / President, CEO, COO
- Dietmar R. Goetz / Vice President, COO
Current Share Structure
- Market Cap: $74,947 - 03/16/2018
- Issue and Outstanding: 24,982,205 - 03/31/2013
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